I am proud to announce that today, Tuesday, September 13th marks the 4th year anniversary of New Goth City!!! A lot has changed since it's debut, events have come, and some events have gone. Unfortunately the state of the economy in the N.Y.C. area, and the country as a whole, has really put a strain on the nightlife Goth scene forcing many of the community to move away from the area or to only go out to one party per month as opposed to crawling out of their caves on a weekly basis.
Last year we were also witness to the demise of the Don Hill's night club venue, and soon after the passing of Don Hill himself. He will be greatly missed no matter if you thought his venue was or was not suited to our scene. He was a great friend of mine and he confided in me one night that out of all the events that passed through his doors he preferred our crowd because "you Goths drink, dance, and don't fight!" R.I.P. my dear friend.
On the same note, within the past year it seems that the selection and variety of the venues have become scarce...this has forced many event promoters to think outside of the (black) box and become creative in finding new places, while others hunker down with what they have and hope for the best.
A note to the promoters, big and small: lately I've been discussing with you about promotions, marketing, and listening to your situations, and I have noticed that everyone (myself included) have come to rely too heavily on social networks to promote your events and brand to the masses. Sure, it reaches a wide audience in the blink of an eye and, more importantly, it's pretty much free. However, I urge you to reclaim some of the tried and true promotional tactics of yore to really drive your event across to your core audience. You are, alas, going to have to do some footwork...keeping an eye on your Facebook event page's RSVP count just isn't going to cut it, those numbers mean squat! ...just a bit of advice.
The Halloween season is fast upon us this month and I strongly urge you all to take advantage of the "13 days of Halloween" (more about that in the next blog post), and encourage some people that are outside of the Goth scene (read: curious Day-Crawlers) to take a glimpse into your world by maybe dragging them to a party or two...they'll be in costume anyway, right?
Also for Halloween, I also want to officially announce that New Goth City will be involved with a special Goth club event on Halloween night (yes...it's a Monday) presented by the joining forces behind the Berlin and Labyrinth nights . This event is called "Tricks and Treats" and will be held at the very accessible Sapony nightclub in Astoria, Queens. It's looking like it's shaping up to be a really fun Goth night with plenty of naughtiness! Hope you all can make it and celebrate Halloween night with us.
In closing, I just want to state that if it weren't for all of you wonderful Gothlings New Goth City would not serve any purpose. Four years ago when I started the website, it was to solidify a widely dispersed faction of people who do not live in plain sight. And apart from some minor squabbles and rifts here and there, I believe that we have achieved that...but I am not taking the credit for that, the credit goes to all of you that support the Goth scene...I am merely the information booth.
See you in the Dark!
Sir William Welles